• Facilitate the design and production of press visual and audio materials and media used for advertising, broadcast, and
web communications including social media and BTL creatives.
• Oversees the creation of art, photo, video, and layout design, and press contact.
• Establishes and implements design and format standards and processes to produce consistent and high-quality results.
• Facilitate selection of any outside or contract vendors and approves and coordinates projects.
• Develop, implement and manage social media strategy
• Define social media KPI
• Measure the success of every social media campaign
• Stay up to date with the latest social media best practices and technologies
• Work with copywriters and designers to ensure content is informative and appealing
• Collaborate with Marketing, Sales, and Product Development teams
• Monitor SEO and user engagement and suggest content optimization
• See-over content of the owned website
• Communicate with industry professionals and influencers via social media to create a strong network
• Track competitors activity
• Do social listening to judge positive v/s negative talk on social media