Senior Marketing Manager – Brand, Strategy & Digital

Published Date: 2026-06-25
Application Deadine: 2026-07-18

Job Level: Senior / Managerial
Number of Vacancy(ies): 1
Qualification: Bachelor's Degree in Marketing, Business, Communications, or related field (Master's Degree preferred)
Experience: 6+ years of marketing experience with at least 2–3 years in a managerial/leadership role; experience in ISP, Telecom, FMCG, Banking, Retail, Technology, or similar sectors preferred.
Contract of Employment: Full-time
Job Location: Head Office (with frequent travel across Nepal)

Skills and Knowledge:
  • Strong understanding of brand management, digital marketing, integrated marketing communications, and campaign execution.
  • Ability to analyze business performance, customer behavior, market trends, and competitor activities to support strategic decision-making.
  • Excellent communication, presentation, writing, and storytelling skills in both Nepali and English.
  • Strong project management, organizational, multitasking, and stakeholder management capabilities.
  • Experience managing media relations, advertising agencies, digital partners, vendors, and external stakeholders.
  • Proficiency in Microsoft Excel, PowerPoint, marketing analytics tools, campaign dashboards, and reporting systems.
  • Strategic and data-driven mindset with strong leadership, problem-solving, and decision-making abilities.
  • Ability to work collaboratively across departments and lead high-performing teams.
  • Willingness and flexibility to travel frequently across Nepal for market visits, branch coordination, and campaign monitoring.
Job Duties & Responsibilities:
  • Develop and implement marketing strategies and annual marketing plans aligned with business objectives, customer needs, and market opportunities.
  • Lead brand-building initiatives to enhance brand awareness, customer trust, market presence, and long-term customer loyalty.
  • Plan, execute, and monitor integrated marketing campaigns across digital, social media, public relations, customer engagement, and offline channels.
  • Manage and strengthen Vianet’s digital marketing presence through effective social media strategies, content planning, and online engagement activities.
  • Conduct market research, customer feedback analysis, competitor benchmarking, and brand perception studies to generate actionable business insights.
  • Design and implement customer acquisition, retention, loyalty, referral, and customer education programs.
  • Build and maintain strong relationships with media houses, agencies, vendors, influencers, and marketing partners while ensuring quality and cost efficiency.
  • Prepare, manage, and optimize marketing budgets while monitoring campaign performance, ROI, and key performance indicators (KPIs).
  • Lead, mentor, and develop the marketing team while ensuring effective coordination with Sales, Customer Care, Product, HR, Technical, and Branch teams.
  • Prepare and present marketing strategies, campaign reports, performance analyses, and recommendations to senior management and key stakeholders.
  • Ensure consistent brand messaging and communication across all customer touchpoints, branches, and marketing channels.
  • Monitor industry developments, emerging digital trends, and customer preferences to identify new marketing opportunities and improve business performance.
Apply Now !