Vianet Brand Center
Brand Assets & Guidelines
Official Vianet logos, colours, typography and usage rules for partners, media and agencies. Please follow these guidelines to keep the Vianet brand consistent everywhere it appears.
01 – Logos
Logo variations transparent
PNG format. Choose the version with the strongest contrast for your background. Click any card to download.
02 – Logos
Logo variations with background
Choose the version with the strongest contrast with background color. Click any card to download.
03 – Lockup
Vianet with tagline (red)
Provided at multiple resolutions – pick the size that keeps the logo crisp for your medium.
04 – Colour
Brand colours
Vianet Red leads. Hover a swatch to copy its HEX value.
Vianet Red
HEX #EC1C24
RGB 255, 0, 0
CMYK 0, 100, 100, 0
Vianet Dark Red
HEX #B30000
RGB 179, 0, 0
CMYK 0, 100, 100, 30
Black
HEX #000000
RGB 0, 0, 0
CMYK 0, 0, 0, 100
White
HEX #FFFFFF
RGB 255, 255, 255
CMYK 0, 0, 0, 0
05 – Usage
Logo usage
Clear space & minimum size
- Keep clear space around the logo equal to the height of the “V” on all sides.
- Do not display the logo smaller than 24 px in height on screen, or 15 mm in print.
- Use the transparent-background version over photos and coloured backgrounds.
Correct vs. incorrect use
Do
- Use approved colour versions
- Maintain proportions
- Keep adequate contrast
Don’t
- Stretch or rotate the logo
- Recolour or add effects
- Place on low-contrast backgrounds
06 — Type
Typography
Century Gothic
Primary brand typeface – headings & body.
ABCDEFG · abcdefg · 0123456789
Century Gothic Bold
Used for headlines and emphasis.
ABCDEFG · abcdefg · 0123456789
Media & brand approval
For logo approvals, co-branding or press enquiries, please contact the Vianet marketing team.
Contact for media / brand approval